I make AI video for brands that want to move at the speed of the internet without looking like they used a template.
nyc · probably color gradingThis started as a question I kept asking on Instagram: can generative tools make something that actually feels made? Turns out yes — if someone with an eye is steering.
A few million views later, the experiment became a studio. Now I help beauty, fashion, and lifestyle brands turn one idea into a month of work people actually stop for.
The belief underneath all of it: the technology is commoditized, taste is not. That's the part I obsess over.
by the numbers
views across client work
films and series shipped
brief to first cut, usually
AI is only as good as the eye directing it. Every frame gets art direction — palette, pacing, sound — the way a stylist builds a shot.
The tools move fast. The taste is the moat.
A reel isn't a cut-down ad. Everything is built for the platform it lives on, so it feels at home in the feed instead of interrupting it.
Production usually trades quality for quantity. Generative work removes that trade: dozens of finished variations from one concept, iterated in days.
One film or a whole season of content — tell me what you’re making.